Media reports began speculating the name of several actors (such as Ranbir Kapoor, Imran Khan and Prateik Babbar) though Bhandarkar later confirmed that he had selected Hooda after seeing his performance in Saheb, Biwi Aur Gangster (2011). Prior to the start of principal photography, actor Arunoday Singh was chosen to play the role, but was later dropped from the film due to unknown reasons.
Randeep Hooda as Angad Paul: Hooda was cast by the director to essay the role of a cricketer. However, later he patches up with Mahi only to break up with her permanently due to a misunderstanding. Arjun Rampal as Aryan Khanna: An Indian superstar, who is in love with Mahi, but does not accept his relationship with her publicly, his ex-wife keeps taunting him about his relationship which leads to his breakup with the former. A falling superstar who has a bipolar disorder, she struggle between her life and career choices ultimately leading to tragic consequences. Kareena Kapoor as Mahi Arora: She is the main protagonist of the film. At the end, Mahi is shown walking alone in a foreign country, and on being asked if she is Mahi Arora, she replies she is not. She finally decides to leave the industry after her agent Rashid Bhai, a father figure to her, quits, and Shagufta Rizvi, a veteran actress she respected and admired, dies. She starts questioning her career and life choices. The video becomes a viral sensation and as a result, the low-budget film becomes an instant hit. Distraught, Mahi and Pallavi decide to create controversy by leaking the sex tape of her and Aryan. At a poorly-attended press conference for an upcoming film, Mahi is mocked by journalists who inform her that the director has cast another actress opposite Aryan. Mahi becomes obsessed with the thought of losing the role to another heroine. Aryan says that he wants her to do a big budget film with him but the director is reluctant to cast her as she has lost her appeal. Mahi meets Aryan at a wedding, and he apologises. Since she cannot get a role in big-budget productions, she decides to work on a low-budget film with newcomers. She is also denied the opportunity to adopt a child, due to her history of alcoholism and psychiatric problems. The art film never completes, and Mahi goes into depression again. Angad proposes to her but she feels that they should concentrate on their careers. Mahi is dissatisfied despite the film being a success, and in a desperate attempt to prove her acting skills, works in a low-budget art film for months. 
He demands that the director re-edit the movie so that story becomes about him and an item girl. She rejects him, which causes him to seek revenge. The lead actor of the film, Abbas Khan, a married playboy, attempts to initiate an affair with her. On the advice of Pallavi, she uses Angad's connections to get a role in a big budget film.
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Soon, her personal and professional life is stable once again. Mahi starts a relationship with the Vice Captain of the Indian National Cricket team, Angad Paul.
She employs a public relations manager, Pallavi, who uses sensationalist tactics to reinvent Mahi's image. A friend convinces Mahi to leave the past behind her and re-enter the industry so Mahi decides to rejuvenate her career. Realising her place in Aryan's life, Mahi goes into depression, putting her career in decline. While driving back from a party with Aryan, she raises the topic of his wife, which results in her being thrown out of the car. The couple reconciles but Mahi is repeatedly insulted by Aryan's wife.
When Mahi learns of an intimate scene Aryan is shooting for a movie, she creates a scene on the set, which upsets Aryan. The couple makes a sex tape of themselves. Aryan is going through a divorce with his wife whilst dating Mahi. Through a flashback, we are shown Mahi's relationship with leading actor, Aryan.
4.2 Release Of First Look (With Kareena Kapoor)Ī journalist reports on the life of Mahi Arora, a renowned actress and film heroine, describing her as unstable and problematic, but damaged and lonely due to childhood trauma, and bipolar disorder. 4.1 Release Of First Look (With Aishwarya Rai).
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